Most memberships lose people in the first thirty days, before anyone welcomed them in. An onboarding system turns signup into a sequence: the right message, the right day, the right person, without anyone on staff remembering to do it.
I map the first thirty days of a new member today, message by message, and find where they stop hearing from you.
The sequence, the handoffs, and the tone get written with you before anything is built.
Live in three to five weeks, with the first cohort watched together.
BMW CCA Sandlapper chapter's onboarding rebuilt from the first click, each step anchored to a BMW from a different decade, so a new member finishes signup already feeling like part of the club's history.
Walk through itScoped to a single membership type. Ongoing improvement is available through the growth strategist retainer. Every engagement is scoped to an outcome before a number is quoted, and I take on three new engagements a quarter.
No. It sits on top of what you use and fills the gap between signup and belonging.
It will feel like the organization finally has its act together. Every message is written in your voice, and a person steps in at the moments a person should.
More members at their first event, fewer cancellations in month one, and a number for both.
Every engagement starts with a short consultation. Tell me where the time is leaking, and I will tell you whether there is something worth building.
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